Privacy Policy
Quick Overview: How We Use Your Information
We collect personal information (such as contact details and service-related information) to respond to inquiries, schedule and perform plumbing services, communicate with customers, improve our website, and provide service-related updates.
We use trusted third-party service providers to support website functionality, communications, analytics, scheduling, and security.
We do not sell personal information for monetary consideration and do not share personal information for cross-context behavioral advertising.
We use analytics tools in a privacy-configured manner, limited to aggregated reporting and performance measurement, solely to understand website performance and usage.
You may manage cookie preferences and submit privacy requests at any time.
We do not record phone calls or engage in SMS/text marketing at this time. If these practices change, this Policy will be updated and required notices will be provided.
Scope and Who We Are
This Privacy Policy describes how New WRX Plumbing, Inc. (“New WRX,” “we,” “us,” or “our”) collects, uses, discloses, and safeguards personal information when you visit our website, submit online forms, request plumbing services, or otherwise interact with us online or offline.
Our services are primarily provided to customers in California, with limited operations in Nevada. This Policy applies to all users, with additional rights described under California Residents: Your Privacy Rights below.
By accessing or using our website or services, you acknowledge that you have read and understood this Privacy Policy. Where required by applicable law, we will obtain your consent before collecting or processing personal information.
Notice at Collection
At or before the point we collect personal information from you (e.g., via contact forms or service requests), we provide a short notice summarizing the categories of personal information collected, the purposes for collection/use, and a link to this full Privacy Policy. This helps ensure you can make informed choices about your data. For example: “We collect identifiers (name, phone, email, address) and commercial information (service details) to respond to inquiries, schedule, and perform plumbing services. See our full Privacy Policy for details on your rights.”
Information We Collect
1) Information You Provide
We may collect personal information you voluntarily provide, including:
– Identifiers and contact details: name, phone number, email address, service address, mailing address.
– Service-related information: appointment requests, service descriptions, work notes, and information related to requested plumbing services.
– Communications: emails, contact form submissions, and other communications you initiate with us.
– Payments: we do not process payments through our website and do not collect or store payment card information online.
2) Information Collected Automatically
We and our service providers may automatically collect limited information, including:
– Internet and network activity: IP address, browser type, device identifiers, operating system, referring URLs, pages viewed, and general usage data.
– Cookies and similar technologies: used strictly for website functionality and analytics. Analytics tools collect limited website interaction data (such as page views and general usage metrics) solely for aggregated reporting and performance measurement. We do not use analytics to identify individual users, create user profiles, or support advertising, remarketing, or cross-context behavioral tracking. Personal information submitted through website contact forms is not transmitted to Google Analytics or Google Tag Manager for advertising, marketing, or profiling purposes.
– User interaction data: limited, aggregated information regarding how visitors interact with our website to improve performance and usability.
3) Information from Service Providers and Third Parties
We may receive limited information from third-party service providers that assist with:
– Website hosting and security
– Analytics and performance monitoring
– Contact forms, customer communications, and scheduling tools (including HighLevel CRM)
How We Use Information
We use personal information to:
– Respond to inquiries and schedule plumbing services.
– Provide, manage, and complete services.
– Send confirmations and service-related communications.
– Improve our website, operations, and service delivery.
– Protect against fraud and comply with legal obligations.
We collect and use personal information only to the extent reasonably necessary and proportionate to achieve the business and commercial purposes described in this Policy and do not process personal information in a manner that is materially incompatible with those disclosed purposes.
We do not collect or process sensitive personal information (as defined under CPRA, such as precise geolocation, biometric data, health information, government identifiers, or contents of private communications) except as strictly necessary and proportionate to provide the requested plumbing services (e.g., service address for on-site work). We never use or disclose sensitive personal information for purposes that would trigger limitation rights under CPRA.
Disclosure of Information
We may disclose personal information:
– To service providers performing services on our behalf (e.g., website hosting, analytics).
– When required by law, legal process, or to protect rights and safety.
– In connection with a merger, acquisition, or sale of business assets.
– With your consent or at your direction.
We have not sold or shared personal information, as those terms are defined under California law, in the preceding twelve (12) months, and we do not engage in the sale or sharing of personal information for cross-context behavioral advertising.
We do not disclose personal information to third parties for their own independent marketing or advertising purposes.
Cookies, Tracking Technologies, and Do Not Track
We use cookies and similar technologies solely for website functionality and analytics.
A cookie consent banner is displayed on our website.
Non-essential cookies (including analytics) are blocked until a user provides consent.
Google Analytics 4 and Google Tag Manager are configured without advertising features enabled and are deployed only after a user provides consent through the cookie banner. We do not use remarketing, cross-site tracking, cross-context behavioral advertising, profiling, or advertising-related data sharing through these tools.
You may also manage cookies through your browser settings, though disabling cookies may affect certain website features.
Global Privacy Control (GPC) and Do Not Track
Where technically feasible, we honor Global Privacy Control (GPC) signals as a valid opt-out preference signal under California law.
When we process an opt-out (including via GPC), we provide visible confirmation on our website (e.g., a banner, toggle, or status message indicating “Opt-Out Request Honored”) where applicable.
Do Not Track (DNT):
Some browsers transmit “Do Not Track” signals. Because there is no uniform industry standard for responding to these signals, our website does not currently respond to DNT browser settings.
Calls, Chats, and CIPA Notice
We do not record phone calls or chats at this time.
If call recording or monitoring is implemented in the future, we will provide clear notice and obtain consent as required under California law, including the California Invasion of Privacy Act (CIPA).
Email Communications
We may send service-related emails, confirmations, or updates. We do not send marketing emails unless a user has affirmatively opted in.
Email: You may unsubscribe from marketing emails at any time using the unsubscribe link provided.
Children’s Privacy
Our services and website are not intended for children under the age of 13. We do not knowingly collect personal information from children under 13.
Retention
We retain personal information only as long as reasonably necessary to:
– Fulfill the purposes described in this Policy
– Comply with legal obligations, including recordkeeping requirements imposed by applicable law (e.g., tax, warranty, or contractor licensing records typically retained 3–7 years)
– Resolve disputes
– Enforce agreements
Website form submissions are stored within our customer relationship management (CRM) system and retained for as long as reasonably necessary for business operations, unless a shorter retention period is required by applicable law. Retention periods are determined based on the nature of the information, the purposes for which it was collected, applicable legal obligations, and operational business needs.
All service providers and contractors that process personal information on our behalf are bound by written agreements that restrict them from retaining, using, or disclosing personal information for any purpose other than providing services to New WRX, as required under applicable California law.
Security
We implement administrative, technical, and physical safeguards designed to protect personal information. However, no system is completely secure, and we cannot guarantee absolute security.
Your Choices
– Marketing emails: click “unsubscribe” at the bottom of any email.
– Cookies: manage preferences via the cookie banner or browser settings.
– Privacy requests: contact us using the information below.
Categories of Personal Information Collected in the Preceding 12 Months
In the preceding twelve (12) months, we have collected the following categories of personal information, as defined under California law:
– Identifiers: such as name, phone number, email address, service address, mailing address, and IP address.
– Internet or Other Electronic Network Activity Information: such as browser type, operating system, referring URLs, pages viewed, and general website usage data.
– Commercial Information: such as records relating to plumbing services requested or performed.
– Professional or Employment Information: only if voluntarily provided in connection with a service request or inquiry.
We do not collect biometric information, precise geolocation data, audio recordings, or sensitive personal information for profiling, advertising, or cross-context behavioral purposes.
Categories of Personal Information Disclosed for Business Purposes
In the preceding twelve (12) months, we have disclosed the following categories of personal information to service providers for business purposes:
– Identifiers
– Internet or Other Electronic Network Activity Information
– Commercial Information
– Professional or Employment Information (if provided)
Such disclosures are made solely to support website hosting, analytics, customer communications, scheduling, and related operational services. All service providers and contractors that process personal information on our behalf are bound by written agreements that restrict them from retaining, using, or disclosing personal information for any purpose other than providing services to New WRX, as required under applicable California law.
Categories of Sources of Personal Information
We collect personal information from the following categories of sources:
a) Directly from consumers, such as when you submit contact forms, request services, communicate with us, or otherwise interact with our website or business.
b) Automatically from devices and browsers when you visit our website, including through cookies and analytics technologies (subject to consent where required).
c) From service providers acting on our behalf, including website hosting providers, analytics providers, and customer relationship management platforms.
We do not purchase personal information from data brokers and do not collect personal information from unrelated third-party marketing sources.
California Residents: Your Privacy Rights (CCPA/CPRA)
California residents have the right to:
– Know and access the personal information we collect, use, and disclose.
– Request deletion of personal information, subject to legal exceptions.
– Request correction of inaccurate personal information.
– Opt out of the sale or sharing of personal information, if applicable; however, New WRX does not currently engage in such activities.
– Limit the use of sensitive personal information, where applicable.
– Not be discriminated against for exercising privacy rights.
For requests to know/access personal information, we will provide details on all retained personal information collected since January 1, 2022 (subject to verification, exceptions, and our retention practices), extending beyond the standard 12-month disclosure period where the information is still retained. We do not use automated decision-making technology (ADMT) that produces significant effects on consumers.
How to Submit a Request
Email: office@newwrxplumbing.com
Phone: (916) 587-6203
Please include “California Privacy Request” in the subject line. We may verify your identity before processing requests. Authorized agents may be required to provide proof of authority. If we decline to take action on your request, you may appeal our decision by replying to our written response or contacting us using the information above. We will respond to any appeal within the timeframe required by applicable law.
Accessibility Statement
If you use assistive technology and experience difficulty accessing this Policy, please contact us so we can provide the information in an alternative format.
Third-Party Links and Services
Our website may contain links to third-party websites or services. Their privacy practices are governed by their own policies, and we are not responsible for their content or practices.
Changes to This Policy
We may update this Policy at any time. The revised version will include a new “Last Updated” date. Continued use of our website or services constitutes acceptance of the updated Policy.
Contact Us
NewWRX Plumbing, Inc.
7031 Roseville Road, Suite A
Sacramento, CA 95842
Email: office@newwrxplumbing.com
Phone: (916) 587-6203